Privacy Policy

 

Who We Are:

Our website address is https://www.seometrics.net/

We are committed to safeguarding the privacy of our users. As a provider of cutting-edge SEO analytics services, we understand the importance of transparency and security in handling your data. This Privacy Policy outlines the information we collect, how we use it, and your rights regarding that data.

Information Collection And Use

At SEO Metrics, we gather various types of information to enhance and optimize our services. The types of data collected fall into distinct categories, each serving specific purposes to improve your overall experience. 

SEO Metric’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Personal Data

While utilizing our service, we may request personally identifiable information, such as your email address, phone numbers, first name, and last name (“Personal Data”). This information is crucial for communication and identification purposes. You have the option to opt-out of receiving newsletters, marketing materials, and promotional communications by following the unsubscribe link provided in our emails.

Usage Data

We collect Usage Data to gain insights into your interaction with our service. This data includes your computer’s IP address, browser type, version, the pages visited, time and date of visits, time spent on pages, and other diagnostic information. When accessing our service via a mobile device, additional data such as the device type, unique ID, mobile operating system, and mobile browser type may be collected.

Tracking & Cookies Data

Cookies and similar tracking technologies are employed to monitor your activity on our service. Cookies, which are small files with anonymous unique identifiers, are sent to your browser from our website and stored on your device. These technologies, including beacons, tags, and scripts, help improve and analyze our service. You can configure your browser to reject cookies, but note that some features of our service may become unavailable.

Examples of Cookies We Use:

• Session Cookies: Operate the basic functions of our service.
• Preference Cookies: Remember your preferences and settings.
• Security Cookies: Enhance the security of our service.

Integration Data

When authorizing integrations offered with our service, our code may access data made available by the integration’s API. If specific permission scopes are required, the accessed API data will be limited accordingly. Data obtained from integrations is cached briefly for improved data deliverability but is stored on our servers only as long as necessary. This data is exclusively used in the dashboard and reports accessible to you and your users, ensuring confidentiality and accessibility.

Media:

SEO Metrics may allow users to upload media as part of their analytics data. Please be aware that uploaded media files may contain embedded location data (EXIF GPS). We take the privacy of such data seriously and recommend reviewing and removing any location information from media files before uploading.

Embedded Content from Other Websites:

SEO Metrics may include embedded content (e.g., videos, images, articles) from other websites. Embedded content behaves as if you visited the originating site directly. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content. We advise reviewing the privacy policies of these external websites.

Who We Share Your Data With:

SEO Metrics values your privacy. We do not sell or share your personal data with third parties for their marketing purposes. However, certain data may be shared with trusted third-party service providers to assist in delivering and improving our services. These providers adhere to strict data protection standards.

Disclosure of Data

Business Transaction

In the event of a merger, acquisition, or asset sale involving SEO Metrics, your Personal Data may be transferred. We commit to notifying you before any such transfer occurs, ensuring transparency as your Personal Data becomes subject to any modified Privacy Policy.

Disclosure for Law Enforcement

In specific circumstances, SEO Metrics may be compelled to disclose your Personal Data in response to lawful requests by public authorities or as required by law, such as court orders or government agency directives.

Legal Requirements

SEO Metrics may disclose your Personal Data in good faith under the belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend the rights or property of SEO Metrics.
• Investigate or prevent potential wrongdoing in connection with the service.
• Ensure the personal safety of Service users or the public.
• Safeguard against legal liability.

Security of Data

While the security of your data is a paramount concern for SEO Metrics, it’s crucial to note that no method of transmission over the Internet or electronic storage is entirely secure. While we employ commercially acceptable measures to protect your Personal Data, we cannot guarantee absolute security. Your understanding of this inherent limitation is appreciated.

Use of Data

At SEO Metrics, the collected data serves multiple essential purposes:

1. Service Provision: Your data is employed to deliver and maintain our service, ensuring a seamless and efficient experience.

2. Change Notifications: We use your data to keep you informed about any modifications or updates to the SEO Metrics service.

3. Interactive Participation: When you opt to engage with interactive features, your data enables us to facilitate and enhance your participation.

4. Customer Support: Utilizing your data is instrumental in providing dedicated customer support, addressing queries, and ensuring satisfaction.

5. Analysis and Improvement: We gather insights from your data for analysis, extracting valuable information to continually improve the SEO Metrics service.

6. Usage Monitoring: Your data assists in comprehensively monitoring the usage patterns and trends of the SEO Metrics service.

7. Technical Issue Prevention: Proactively leveraging your data helps us detect, prevent, and promptly address any technical issues.

8. Information and Offers: Your data may be used to provide you with relevant news, special offers, and general information about other goods, services, and events offered by SEO Metrics, aligning with your previous interests, unless you choose not to receive such information.

How Long We Retain Your Data:

SEO Metrics retains your data for the duration necessary to fulfil the purposes outlined in this Privacy Policy. Users have the option to request the deletion of their data, and we regularly review and purge unnecessary information to ensure compliance with data protection regulations.

What Rights You Have Over Your Data:

You have the right to access, rectify, and erase your personal data held by SEO Metrics. If you wish to exercise these rights or have concerns about your data privacy, please contact us at [email protected]. We are committed to addressing your inquiries promptly and transparently.

Where Your Data is Sent:

SEO Metrics primarily stores data on secure servers provided by Google Cloud. However, for the purpose of providing seamless services, data may be transferred to servers located in different regions. Rest assured, regardless of location, we maintain stringent data protection measures.

Privacy Policy for Usage of SEO Metrics App:

This section outlines the specific privacy policy for users of the SEO Metrics app. It details the information collected, how it is processed, and user rights concerning the app’s data. We encourage users to familiarize themselves with this section for a comprehensive understanding of privacy in the app.

The utilization and transmission of data obtained from Google APIs by SEO Metrics to any other application will comply with Google API Services User Data Policy, which encompasses the Limited Use stipulations.

Analytics and Search Console Data Provided by Google and Bing:

SEO Metrics integrates with Google Analytics and Bing Webmaster Tools to enhance analytics capabilities. The data retrieved from these services is used solely for the purpose of providing comprehensive SEO insights. Users are encouraged to review the respective privacy policies of Google and Bing for additional information on how their data is handled.

Service Providers

At SEO Metrics, we may enlist the support of third-party companies and individuals (collectively referred to as “Service Providers”) to facilitate, operate, and analyze the usage patterns of our service. These Service Providers play a crucial role in delivering our service, and they may be involved in tasks related to service provision or assisting us in evaluating how our platform is utilized.

These third-party entities have access to your Personal Data solely for the purpose of executing the designated tasks on our behalf. They are bound by agreements that strictly prohibit the disclosure or utilization of your data for any purposes beyond the scope of their assigned responsibilities.

Analytics

To enhance the functionality of our service, we may engage third-party Service Providers to monitor and analyze user interactions.

Google Analytics

SEO Metrics utilizes Google Analytics, a web analytics service by Google, to track and report website traffic. Google Analytics collects data that is shared with other Google services, potentially influencing the personalization of ads within its advertising network. Users have the option to opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on. For detailed information on Google’s privacy practices, please refer to the Google Privacy & Terms web page at policies.google.com/privacy.

Behavioural Remarketing

In our efforts to reach out to users who have visited our service, we employ remarketing services on third-party websites. Cookies are utilized by us and our third-party vendors to optimize, tailor, and deliver ads based on users’ previous visits to our platform.

Google AdWords

SEO Metrics employs Google AdWords remarketing service provided by Google Inc. Users can customize Google Display Network ads and opt-out of Google Analytics for Display Advertising through the Google Ads Settings page. Further details on Google’s privacy practices can be found on the Google Privacy & Terms web page at google.com/intl/en/policies/privacy.

Facebook

For remarketing purposes, SEO Metrics uses Facebook remarketing service by Facebook Inc. Users can learn more about interest-based advertising from Facebook on their dedicated page and opt-out of Facebook’s interest-based ads following the provided instructions. For comprehensive information on Facebook’s privacy practices, please visit Facebook’s Data Policy at facebook.com/privacy/explanation.

Payments

In the provision of paid products or services within our service, SEO Metrics relies on reputable third-party services for secure payment processing. We work with trusted payment processors, including PayPal, Braintree, and Stripe.

It’s important to highlight that SEO Metrics neither stores nor collects your payment card details. Instead, this sensitive information is directly provided to our third-party payment processors, each governed by its own Privacy Policy. These processors adhere to the strict standards set by PCI-DSS (Payment Card Industry Data Security Standard) to ensure the secure handling of payment information.

Here are the payment processors we collaborate with:

1. PayPal:

   • PayPal’s Privacy Policy can be reviewed at paypal.com/webapps/mpp/ua/privacy-full.

2. Braintree:

   • Information on Braintree’s Privacy Policy can be found at braintree.com/legal/braintree-privacy-policy.

3. Stripe:

   • To understand how Stripe handles privacy, please refer to stripe.com/privacy.

These payment processors are selected for their commitment to upholding the highest security standards, providing you with peace of mind during all payment transactions.

Privacy Disclosure for Google User Data

At SEO Metrics, we are committed to transparency and safeguarding your privacy. This Privacy Policy outlines how our app accesses, uses, stores, and shares Google user data, ensuring that you are fully informed about the practices associated with our services.

Access and Control: You maintain control over your data. At any time, you have the option to remove access in your Google Account, giving you the power to manage your information as you see fit.

Google Analytics Data: Our app provides you the capability to see and download your Google Analytics data, empowering you with insights into your website’s performance.

Search Console Management: For your verified sites, SEO Metrics allows you to view, manage, and associate with Search Console data, enhancing your ability to optimize your online presence.

Personal Information Access: Our app enables you to view personal information, including any publicly available details, and associate it with your Google Account.

Limited Use Requirements: We adhere to Google’s Limited use requirements, ensuring that our utilization of Google user data is confined to the practices explicitly disclosed in this Privacy Policy.

Up-to-Date Privacy Information: Your privacy is paramount, and we are committed to keeping you informed. Both our Privacy Policy and in-product privacy notifications are regularly updated to reflect how our app uses Google user data. We encourage you to review this information periodically to stay informed about our practices.

Prominent Privacy Notifications: In-product privacy notifications are prominently displayed within our app interface, ensuring that you can easily locate and access this crucial information. We believe in transparency and want you to be confident about how your data is handled within SEO Metrics.

If you have any questions or concerns about our privacy practices, please reach out to us at [email protected]. Your trust is important to us, and we are dedicated to maintaining the highest standards of privacy protection.

Changes to This Privacy Policy

At SEO Metrics, we strive to maintain transparency and keep you informed about our privacy practices. Accordingly, we may occasionally update our Privacy Policy. Rest assured, we are committed to notifying you of any changes by posting the revised Privacy Policy on this page.

In addition to the online notification, we will also communicate significant changes via email and/or a noticeable alert on our Service. This advance notice will be provided before the changes take effect. Please take a moment to check the “effective date” at the top of this Privacy Policy for the latest version.

We encourage you to revisit this Privacy Policy periodically to stay informed about any modifications. Changes are considered effective upon posting on this page, ensuring you are always aware of how your data is handled at SEO Metrics.